Mulleady's Story

About Coldwell Banker®, Mulleady Inc., Realtors®

Northern Wisconsin's largest full-service real estate company, COLDWELL BANKER®, Mulleady Inc., REALTORS® was founded in 1983 by Jim & Maxine Mulleady. Our first location was a small office located on Highway 70 West in Minocqua. The office was independent then and boasted a staff of four people. The Company set a goal to become the #1 office in the Minocqua area.



Jim Mulleady
The Company chose to affiliate with COLDWELL BANKER® System in 1984. The Coldwell Banker name added strong national awareness to a growing local staff of professionals. In 1988, the Company purchased a larger facility located just south of the Minocqua bridge on Highway 51. The real estate firm occupied the ground floor of the historic building while a local contractor leased the upper floor. The Company quickly grew and has occupied the entire building and has added on a few times since then.

In 1990, the Company had ten sales associates and closed business of $10 Million Dollars. That year, a branch office was opened in Eagle River in the former Credit Union building. As business grew and more Associates came on board, the need for an all-new facility became apparent. In November of 1992, the beautiful new Eagle River Office was opened on Highway 70 West. The Eagle River Office has become the #1 sales office in the Eagle River area.

1994 saw new real estate sales records broken with total business volume at $50 Million Dollars. The Minocqua office was the #1 firm in Coldwell Banker's 13-state Midwest Region. In late 1994, COLDWELL BANKER®, Mulleady Inc., REALTORS® acquired the former Century 21 Day and Associates in Rhinelander. The Rhinelander market added a commercial and urban market to the growing COLDWELL BANKER®, Mulleady Inc., REALTORS® family. The Rhinelander office has grown substantially since then and has become a leader in that market.

Sales peaked in 2007 with over $280 Million in closed business. The little Company that started as a single office had grown to over 70 agents.

Like most real estate firms, we have been hit hard by the housing crisis. Rather than dwell on the negative, the Mulleady approach has always stressed the positive. Good things are happening in Northwoods' real estate. The Company has 5 offices and 65 full time sales professionals. 2011 sales are expected to be up and that is in a market that overall is down. We live and work in one of the most beautiful areas of the country!

The company continues to put customer service first in every transaction and strives to be the innovator in real estate services. COLDWELL BANKER®, Mulleady Inc., REALTORS® growth and success is due to high professional ethics, the strongest sales team in the Northwoods, and a commitment to excellence.