The Mulleady Story

About Coldwell Banker®, Mulleady Inc., REALTORS®

The largest full-service Northern Wisconsin real estate company, COLDWELL BANKER®, Mulleady Inc., REALTORS® was founded in 1983 by Jim & Maxine Mulleady. Our first location was a small office located on Highway 70 West in Minocqua. The office was independent then and boasted a staff of four people. The Company set a goal to become the #1 office in the Minocqua area.

The Company chose to affiliate with COLDWELL BANKER® System in 1984. The Coldwell Banker name added strong national awareness to a growing local staff of professionals. In 1988, the Company purchased a larger facility located just south of the Minocqua bridge on Highway 51. The Norther Wisconsin real estate firm occupied the ground floor of the historic building while a local contractor leased the upper floor. The Company quickly grew and has occupied the entire building and has added on a few times since then.

In 1990, the Company had ten sales associates and closed business of $10 Million Dollars. That year, a branch office was opened in Eagle River in the former Credit Union building. As business grew and more Associates came on board, the need for an all-new facility became apparent. In November of 1992, the beautiful new Eagle River Office was opened on Highway 70 West. The Eagle River Office has become the #1 sales office in the Eagle River area.

1994 saw new real estate sales records broken with total business volume at $50 Million Dollars. The Minocqua office was the #1 firm in Coldwell Banker's 13-state Midwest Region. In late 1994, COLDWELL BANKER®, Mulleady Inc., REALTORS® acquired the former Century 21 Day and Associates in Rhinelander. The Rhinelander market added a commercial and urban market to the growing COLDWELL BANKER®, Mulleady Inc., REALTORS® family. The Rhinelander office has grown substantially since then and has become a leader in that market.

Sales peaked in 2007 with over $280 Million in closed business. The little Company that started as a single office had grown to over 50 agents.

Northern Wisconsin Real Estate

Like most real estate firms, we have been hit hard by the housing crisis. Rather than dwell on the negative, the Mulleady approach has always stressed the positive. Good things are happening with Northwoods' Northern Wisconsin real estate. The Company has 5 offices and 43 full time sales professionals.

The company continues to put customer service first in every transaction and strives to be the innovator in Northern Wisconsin real estate services. COLDWELL BANKER®, Mulleady Inc., REALTORS® growth and success is due to high professional ethics, the strongest sales team in the Northwoods, and a commitment to excellence.